Reason #10: It’s Expected.
In today’s business environment, businesses are expected to have an online presence. This expectation will only increase.
Reason #9: Your Website is working 24-7.
Your Website works for you 24-7 with absolutely no labour costs.
Reason #8: Potential Clients can easily locate your business online.
Not long ago, clients looking for your products or services would have to look up your business in the Yellow Pages. Today, These same clients will now just search for your product or service on search engines like Google, Yahoo or Bing search. By not having a website, you are losing out on all these clients.
Reason #7: General customer service can be handled on your website.
By having a FAQ (Frequently asked questions) online, you can reduce customer service costs and save yourself some time. You can provide a much larger amount of information and images within a website than you could on a business card or flyer.
Reason #6: A website is more convenient for your clients.
Your clients can view your website at their own leisure. There’s no pressure to buy, nor do they have to drive over to your business to find out more about what you offer.
Reason #5: You can very accurately track the traffic on your website.
Using analytical tools, you are able to find out exactly how many visitors, how long they spend on your website, and which pages they are reading. Can you say the same thing about your printed ads, flyers, or radio ads?
Reason #4: A Website increases the geographical range of your business.
If you are a small business you rely mainly on foot-traffic and referrals. By leveraging the Internet, potential clients not within your immediate geographic area can also find your business with ease.
Reason #3: Marketing on the Internet is much more cost effective than traditional marketing methods.
You know how costly it can be to have to change product information or prices on all of your flyers and other marketing materials. Adding or updating business information or flyers is much easier and less expensive than creating an entirely new flyer or business card. On top of all that, it also helps the environment which is also a major benefit.
Reason #2: You will gain more credibility by simply having a QUALITY Website.
The fact that over 17,000 000 Canadians have regular access to the Internet makes it one of the top reasons for your business to have a website. Be a part of the growing Internet community and enjoys all the benefits!
Reason #1: A website address is actually easier to remember than a phone number.
The web address or “URL” of your website is most likely going to be much easier to remember than a physical address of your business or your office phone number. Think about how many times you’ve used the internet to search for a business or their contact information. That alone is reason enough to invest in a quality website so your clients can find you!